- If you go to work everyday and ask yourself: “How can we maximize the return to the client”; your return will follow accordingly.
- Do your due diligence.
- Every client deserves the time, attention and effort necessary to insure a professionally produced auction.
- We will conduct another auction in the near future. Some clients only have one auction in a lifetime.
- Consignors and bidders deserve full transparency.
- Do the math. The “Big Number” is the one that counts. Every auction equation starts with the gross sales figure. A commission rate and expense budget that fail to reflect the time and effort necessary to maximize the return to the client leaves money on the table. In such a case, the loss to the client is significantly greater than the loss to the auctioneer.
- All auctioneers are not created equal.
- Auctions are like sporting events. Every auction requires a game plan that includes proper preparation, marketing and execution
- Our obligation to the client begins when the contract is signed and continues until all aspects of the auction transaction have been resolved to the best of our ability.
- You can embrace technology or strangle your business.
- Choose the individuals you do business with carefully. If it’s not a good fit, let it pass.
- If you can’t do it right, let someone else do it who can.